Be a tidy kiwi

Littering Education > Causes of littering > Cultural and Social Attitudes

Cultural and Social Attitudes

The review of studies listed above uncovered several reasons for littering that are influenced by cultural and social attitudes:

  • Laziness, carelessness, indifference (35% gave this as a reason in the Williams et al (1997) study)
  • Habit and forgetfulness (14% gave this as a reason in the Williams et al (1997) study)
  • Inconvenience of holding onto waste (14% gave this as a reason in the Williams et al (1997) study)
  • Belief that littering is not an important or serious issue
  • A lack of sense of ownership
  • Belief that someone else will pick up their litter
  • Being unaware that they litter
  • Copycat behaviour - other people litter
  • Littering as a deliberate action