News > Dairies Campaign - Autumn 2009
Dairies Campaign – Autumn 2009
20th May 2009
Over 2500 people or 5% of the district’s population were encouraged to be Tidy Kiwis by using litter bins during a nine day campaign. Children and adults were approached by staff and offered a Be a Tidy Kiwi mint. The public unwrapped their mint and placed the wrapper in the litter bin. There was a lot of good will created in the community when people were rewarded for doing the “right thing”. Project Manager for Waste minimisation at the Council, Sue Martin says “Using litter bins is easy, but some people forget how easy it is and drop their litter on the ground. Council spends $72,000 each year on collection of loose litter and Council would rather spend the money on more positive things in the community.”
All 20 dairies in the District were scheduled in the campaign and dairy owners were encouraged that the community were using litter bins outside their shops.
Nearly 3000 mints, car tidy bags and stickers were given out over nine days and a lot of good will was created. A number of lessons were learnt in relation to future campaigns and the approach will be repeated when budgets allow.”
