About us
With more than 50 years since its inception, the ‘Be a Tidy Kiwi’ logo and movement is recognised and cherished by over 85% of New Zealanders. As a registered charity, our mission is to empower communities to “take action” in cleaning up and protecting Aotearoa/New Zealand’s environment for future generations.

Our Mission
"We support communities to clean up and protect Aotearoa's environment for future generations."
We also support the implementation of solid waste management principles alongside government, communities, and industry. Our goal is to achieve sustainable waste practices, contributing to initiatives like Auckland’s vision of Zero Waste by 2040.
Our focus areas include:
Reduce

Reuse

Recycle

Responsible Disposal

Our Goals
Placing the community at the heart of everything we do, we strive to ensure Aotearoa is a beautiful environment to live, work, and visit, while protecting our natural heritage for future generations.
Why we do it
BATK is well placed to be a community partner driving collaboration between councils, brand owners, retailers, NGO’s, the waste industry and education sector to continue developing more efficient recycling waste solutions for Aotearoa.
Why we do it
BATK is well placed to be a community partner driving collaboration between councils, brand owners, retailers, NGO’s, the waste industry and education sector to continue developing more efficient recycling waste solutions for Aotearoa.
1. Influence
Foster a responsible attitude within the community and industry regarding resource use and waste management.
2. Partner
Collaborate with Mana Whenua, community organizations, government agencies, and the waste industry to maintain Aotearoa's beauty and sustainability.
3. Lead
Plan and execute environmental projects, beautification events, and programs aligned with our mission.
4. Promote & Educate
Change attitudes and behaviours towards littering and irresponsible waste disposal, ensuring zero tolerance for such actions.